Burger king: WHO ARE THEY?
Burger King is one of the world’s largest fast-food chains, founded in 1954 in Miami. With its famous Whopper launched in 1957, the brand quickly made a name for itself with its promise of flame-grilled taste and generous, made-to-order burgers. This positioning, combined with bold and often humorous communications, has enabled Burger King to build a strong, recognizable identity in over 100 countries.
After a long absence, the brand made a remarkable comeback in France in 2012, rekindling the fervor of its fans with viral campaigns and an assertively provocative tone. Today, the brand appeals as much for its iconic products as for its ability to shake up fast-food codes, focusing on personalization, customer experience and a quirky identity that speaks to all generations.
Description
– Creation of woven flame keychains
– Colors: black lettering on a beige background with red (or orange depending on the model) outlines and logo near the clip
– Broken ring fastener